- What Is Extroverted Or Introverted
- Unexplored Differences Between Introverts And Extroverts
- Why The Business World Needs Both Extroverts And Introverts
- Introvert Vs. Extrovert: Which One Are You?
- Extraversion Personality Trait
What Is Extroverted Or Introverted – Is it the stereotypical, ie traditional, image of the uber-confident networker with the gift of gab? Is he an outlier whose efforts to collect business cards instantly turn contacts into contracts?
Or is it the strategic, deep-thinking analyst who is more at home behind a computer than at a networking event? Is it the introvert who uses all the digital tools and platforms at their disposal to predict and react to what their market wants online?
What Is Extroverted Or Introverted
When you look at that list, it’s easy to see why both introverts and extroverts may feel like they’re not cut out for this job.
Introvert, Extrovert Or Ambivert?
This overwhelming demand for a broad set of skills has left many small businesses struggling to compete in the digital marketing realm and large companies finding themselves unable to effectively utilize the teams they have.
Because there is insufficient understanding of different personality types within marketing and sales teams. And that’s why most workplaces fail to recognize that both introverts and extroverts offer unique, valuable skills.
“Organizations aren’t getting the performance they want from their teams. But often, the fault doesn’t lie with team members, our research suggests. Rather, it has to do with leaders who have different work styles and fail to tap perspectives effectively—even at the most senior—levels. Some managers simply don’t recognize how deep the differences between their people are; others are unaware of the gaps and tensions. How to manage or understand the cost of not doing so.
In this article, I answer the question of whether extroverts or introverts make better digital marketers and what they can do to enhance their strengths and compensate for their weaknesses.
Unexplored Differences Between Introverts And Extroverts
If you’re a digital marketer (especially if you’re a solopreneur or work for a small business), you can expect to have all, if not all, of the above.
These skills are often linked to one’s extroversion, some more common in introverts and others more common in extroverts. If you know more than one, it’s possible that you’re missing, or weak, one of the skills on this list.
And, if most people lean more toward either the introverted or extroverted end of the spectrum, which is the better personality type for digital marketing?
While you can’t change your level of growth, you can learn to excel in the areas you’re strong in and improve or outsource the tasks you’re less skilled at.
Introverts, Extroverts: When Personalities Impact The Company
Although there are certainly extroverts or introverts who fit these characteristics, it is a mistake to assume that they are normal for people with these personalities.
The real difference between extroverts and introverts is defined by the nervous system and the brain’s response to the neurotransmitter dopamine.
According to Scott Barry Kaufman, scientific director of The Imagination Institute, dopamine is a chemical released in the brain that triggers reward-seeking behavior. This neurotransmitter gives you the motivation to seek external rewards, such as making money, climbing the social ladder, attracting a partner or being selected for a top project at work.
When dopamine floods the brain, both introverts and extroverts are more talkative, more alert and motivated to take risks and explore the environment around them. While both introverts and extroverts have the same amount of dopamine, what makes introverts and extroverts different is that dopamine is more active in the brains of extroverts.
Extrovert Ambivert And Introvert Metaphor Vector Image
Introverts, on the other hand, prefer the emotions produced by the neurotransmitter acetylcholine. Although also linked to happiness, it differs from dopamine because it makes you feel good when you turn inside. It strengthens your ability to think for a long time, concentrate and focus intensely on just one thing.
The difference between extroverts and introverts may be a matter of brain chemistry, but it translates into very common traits. Below are the most common characteristics of each personality type.
Although you may lean more strongly toward introversion or extroversion, you may feel that you are neither or both.
Think this way. Personality traits exist along a spectrum. Most people aren’t just introverts or extroverts – they run along the spectrum.
Why The Business World Needs Both Extroverts And Introverts
In fact, Adam Grant at Wharton discovered that two-thirds of people do not strongly identify as introverts or extroverts but rather as ambiverts.
This is an advantage. Ambiverts are generally more flexible, adjusting to new situations more easily. They also typically “know when to talk and when to shut up, when to examine and when to respond, when to push and when to hold back,” according to Danielle Pink.
And when it comes to which personality type is best suited for this type of work, introverts are hands down.
According to Dr. Laurie Helgo, the part of the brain responsible for remembering, planning, decision-making and problem-solving is especially important in introverts.
Introverts Vs. Extroverts
If you are an extrovert or have strong extrovert leanings and are responsible for research and planning, work on your strengths. For example, for research, you may want to focus more on interviewing people, whether in person, by phone, video or social media.
You can also make it easier for yourself to schedule short periods of time for tasks like research and planning and add dynamic activities after those periods, like meetings or coffee breaks.
Marketing without engagement is just broadcasting, which no longer captures the attention of your ideal customer, nor does it build rapport or trust.
Engagement, however, is one of the most effective tools for gaining attention, connecting and building relationships with potential customers.
Introvert Vs. Extrovert: Which One Are You?
Extroverts are clearly ahead here as they enjoy interacting with others. In fact, they are stimulated by interactions with both friends and strangers alike.
If you’re an introvert or extrovert with strong extrovert tendencies, you can hone your excellent engagement skills by making sure you take the time to really listen to what your ideal clients say and how they say it.
If you are an introvert or with stronger introvert tendencies and are responsible for social engagement, focus on your strengths, which are your ability to listen and ask questions that encourage people to talk. Make your questions open-ended so that they cannot be answered with a simple yes or no.
Asking questions is a great way to gain people’s trust and build rapport. It quickly indicates to people that you are interested in them. That’s one reason, as a Harvard study shows, the simple act of asking questions makes us like them more.
Extraversion Personality Trait
Content creation is key in digital marketing. It establishes your authority, builds confidence and keeps you top of mind with your prospects.
Their lively, confident and entertaining nature, especially live videos, make them ideal creators of video content. This is a huge advantage as video continues to grow in popularity on social media.
Video content allows you to connect with your ideal customers and develop strong relationships faster. Video humanizes you and allows people to get to know you better.
If you’re an introvert but want to create video content, try strategies that take the pressure off you, such as narrating a slideshow, finding a narrator or spokesperson, having a host or finding ways to encourage your community to create. Content for you, such as contests.
Introverted Vs Extraverted Sensitive Sensation Seekers (hsp Hss)
Introverts’ ability to research, plan and express themselves better in writing than in conversation makes them great at creating blog content.
Blog content, while less popular than videos, is still an extremely important part of B2B marketing, especially with decision makers. Written content has several important benefits, including:
If you’re an introvert, use your ability to research and listen to your ideal clients to discover their greatest challenges. Then create blog posts that help solve their challenges, establish your authority on your topic and build trust between you and your prospects.
If you are more skilled and want to create more written content, a little planning will increase your productivity. If you need to do research, for example, aim to write in a public place or write with a friend who will do the same in front of you. Setting aside short blocks of time to write will slow you down, and talking to someone before and after you write can energize you.
Introversion Vs. Extroversion: Achieving Team Synergy
When writing, imagine you’re having a conversation with a friend, and avoid jargon or complicated sentences.
Teamwork is important in digital marketing, especially in large companies, where you need to work with different people and departments.
Even if you are a solopreneur, you will often need to work with other contractors or professionals to complete larger or more complex projects (graphic designer, copywriter, editor, video editor, etc.).
Extroverts’ outgoing nature and ability to make friends quickly and easily makes group work not only easy, but enjoyable.
How To Care For An Extrovert Or Introvert
While working in teams may come most naturally to extroverts, introverts can also contribute to groups in meaningful ways. Although they usually work well in small groups, even in a large group they can increase the group’s focus and effectiveness because they are often detail-oriented and precise.
If you are an introvert, you can facilitate teamwork with your extrovert team members in the following ways:
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