Social Media Marketing Strategy For Small Business – Whether you are starting a new business or an existing one, having a small business marketing strategy that includes a strong online presence for your brand is essential. Consumers learn about local businesses online more than anywhere else, with Statista predicting that the number of e-commerce users will grow to nearly 290 million by 2027. If you are a small business owner with little experience in online marketing, creating a strategy to boost your online presence. Existence may feel overwhelming. Have no fear — we’ve got you covered. In this article, we will help you create and optimize your small business marketing strategy using inbound marketing, set you up to attract new customers and ultimately grow your business. Small business marketing is all about building brand awareness and building a pipeline of quality leads that turn into sales. With small businesses, getting the word out can be challenging due to low visibility and lack of resources (such as budget or time). However, there are important strategies that can help you expand your small business marketing efforts. Whether you are facing a limited budget, time constraints caused by a small team, or even a lack of direction, the right marketing plan for your business can guide you according to your size. Small Business Marketing Strategy Know Your Audience Emphasize your value proposition. Focus on unique goals and objectives. Invest in short-term plays. Double down on what works. Understand the power of existing customers. Use free promotional tools. Create a website to own your online presence. Consider ging to attract prospects for your website. Promote yourself on social media. Collaborate with influencers to build brand awareness. Create short video content. Stick to a social media posting schedule. Invest in advertising. Make sure you are saving your web prospects. Use email marketing to nurture leads. Manage relationships with CRM. Based on word of mouth as an advertising channel. Connect with other local businesses. These strategies are fundamental as you build awareness and revenue for your organization: 1. Know your audience. A major mistake is thinking “who” is your buyer. Big companies may be able to appeal to a wider market, but they say “the wealth is in the niches” for a reason. You will have the most pressure as a small business in a niche. And in order to develop a niche and appeal to buyers within it, you must understand their pain, problems, occurrences, and importance. What motivates them to decide to buy? What does it look like if they succeed? Knowing these things will help you create powerful messaging and make a compelling case for your solution. Start by thinking about your existing customers and who you want to work with. Then create a buyer persona to get inside the head of your ideal customer. Download a free buyer persona template 2. Emphasize your value proposition. If there is no difference between you and your competition, there is no reason why buyers would be forced to work with you. Your value proposition is what will differentiate you from others in your space and shape your prospect’s idea that you are the provider to go with. What do you do better than people in the industry? This passage makes an interesting argument. 3. Focus on unique goals and objectives. If you’re exploring the world of marketing, you’ve probably noticed that there are a gazillion directions you can go in. It’s tempting to do it all at once and build a complicated machine in hopes that you cover all your bases. However, this strategy makes it easy to overdo it. Instead, determine where the biggest impact will be. Where are the biggest blind spots in your marketing preventing your growth? Identify around one important performance goal and focus your resources on the activities and tactics that will achieve that one performance goal. You can expand your efforts or pivot to other initiatives as you make more progress toward that unique goal. 4. Invest in short-term drama. Start scratching. As you scale, it’s important to see ROI faster. This will give you the motivation and cash flow to move on to bigger projects, long-term plays and more sustainable growth models. Strategies that take time to build (like SEO) are not good enough for your startup because you won’t see a return soon for your passion. If you have enough resources to start there, great. However, don’t put all your eggs in that basket. If you have evidence that people are taking to Google with intent to purchase for your particular solution, you may find that paid advertising will provide that short-term ROI. 5. Double down on what works. When you have your initiative and you have tried something, pay attention to the data. This can let you know what works. As you scale, it’s a good idea to double down on proven income-generating methods. 6. Understand the power of existing customers. On average, acquiring a new customer costs five times more than closing an existing one. This means you should not stop marketing when they make a purchase. Identify your opportunities to repurchase, resell, and cross-sell. Because your existing customers have already made a purchase, they already know, like, and trust you. If you have provided a good experience, you have given them a reason to do business with you again if the need arises. Even if the need does not arise (in the case that it is a one-time purchase and there is no chance to sell), you should be satisfied with your customers. Word of mouth is an effective (and free) promotional tool. 7. Use free promotional tools. Speaking of free promotional tools, it is important to note that since you are committed to a limited target and scope, there is no need to expand your surplus with gadgets. Use free promotional tools where possible, and only commit to paid tools if you know they will significantly improve existing operations or practices. Here is a useful list of marketing tools (some free, some paid). 8. Create a website for your online presence. A professional looking website is one of the most important assets you will create for your small business. This is where you show who you are, what you offer, where you live, and how potential customers can contact you. It is a channel that you will always own, and it has the ability to generate organic traffic in addition to being a place to send traffic from advertising and other marketing initiatives. Your website isn’t just a simple brochure, either. You can turn into a salesperson 24/7 by understanding how to convert traffic and turn them into leads (more on that later). For one of the best website tools, check out HubSpot’s CMS. We are committed to your privacy. HubSpot uses the information you provide us to contact you about our related content, products and services. You can unsubscribe from these communications at any time. For more information, check out our privacy policy. Free Marketing Plan Template Outline your company’s marketing strategy in a simple, coherent plan. Pre-Sectioned Template Fully Customizable Template Prompts Professionally Designed Download for free Loading your download form You’re ready! Click this link to access this resource anytime. Access now learn more 9. Consider ging to attract prospects to your website. ging is a great way to generate organic traffic, especially for prospects who haven’t made a purchase decision yet. Additionally, it can build credibility in your space and make you a thought leader. To get started, you can use an inexpensive or free website tool to create a free website and use one of their templates. Even if you only publish once a week, it will improve your online visibility and help educate your potential customers on why they should trust your company. If you plan to write your own posts, check out this beginner’s guide to writing. Once you start writing, you can add calls to action (CTAs) in your posts to get visitors to subscribe and receive your emails. This is a great way to start collecting leads and offer potential customers to receive information if they are not ready to buy anything from you yet. Download Free Post Templates 10. Promote yourself on social media. With billions of potential customers using various platforms daily, social media is a powerful business tool. Social media marketing can help you engage with potential customers, build brand awareness, and promote your products. Why wouldn’t you want to see where your potential customers spend their time? Download Free Social Media Content Calendar Templates 11. Collaborate with influencers to build brand awareness. Instagram, YouTube, and Facebook are at the top of the list when it comes to social media platforms. But, if your small business is not yet well known in these outlets, consider partnering with influencers located in your niche. Influencer marketing is currently the top marketing trend. Partnering with influencers is a surefire way to get your
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