How To Protect From Identity Theft Online – As cybersecurity attacks continue to increase in frequency and complexity along with evolving technologies, the COVID-19 pandemic, and remote work and school, it’s important to prioritize protecting your identity online. According to Javelin’s 2021 Identity Fraud Study: Shifting Angles, 49 million Americans fell victim to identity fraud in 2020, costing an estimated US$56 billion. Strikingly, $43 billion in losses stemmed from scams that directly targeted consumers, either through robocalls or phishing emails. Staying informed about best practices for protecting your online identity is your first line of defense in preventing yourself from falling victim to identity fraud attacks.
You’ve most likely been giving away information about yourself online for years through social media, professional networks, and anonymous sites. Virtually all answers to common security questions can be found on these sites, even if you no longer visit them. Cybercriminals can easily create a profile about you by collecting personal information available from these online sites. This profile can then be used to exploit many areas of your personal or professional life, including identity theft.
How To Protect From Identity Theft Online
To protect your online identity, you must treat your personal information like gold and not give it away freely. To control the amount of personal information about you online and to protect the information that’s already out there, consider the following tips from our ACA cyber experts:
How To Prevent Identity Theft
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How To Prevent Identity Thieves From Stealing Your Holiday Spirit
Every day, smartphone-wielding consumers interact with the economy in a variety of ways, from mobile banking to shopping at local stores and online shopping sites.
Identity theft is when someone uses your personal information – your name, social security number, date of birth, etc. – to impersonate you, usually using that information to steal from you.
Oportun’s Chief Information Security Officer Manju Mude says: “These online fraudsters and criminals are becoming more aggressive and sophisticated, using technological advances to their advantage.”
Tip #1 — Protect your personal information: Do not respond to emails, text messages or phone calls that ask for details to confirm your identity unless you have verified that the request is legitimate.
How To Protect Yourself From Identity Theft
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Tip #2 — Choose unique passwords: Try to choose different passwords for each website you use. Avoid using any part of your personal information (such as your first name, last name, pet name, addresses or date of birth). Use a mix of words, letters, numbers and symbols to make your password less easily stolen by criminals. There are also apps out there that can securely store all of your passwords.
Tip #3 — Use Alerts: Many financial institutions send text messages or emails when transactions are made on your accounts. Sign up to receive SMS alerts so you know when your credit card has been used and any activity on your accounts, such as withdrawals or deposits.
Tip #4 — Protect your mobile devices: Use passwords on your electronic devices. Use a banking app instead of a mobile browser for banking.
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Tip #5 — Be mindful of what you post on social media: Be careful when posting information on social media that could be used to identify you, your family, and location. Social media quizzes and puzzles can reveal a lot of private information about you even if they seem fun or harmless. Phishing is a common form of cyberattack that tricks individuals into revealing credit card numbers, passwords, and other personal information through fraudulent emails, phone calls, texts, and other forms of messaging. With phishing attempts rising by nearly 220% in 2020, it’s important to understand how they happen, so you can prevent them from happening to you and your loved ones. If you’d like to learn how the web presence experts at protect our clients’ information, don’t hesitate to call us at 1-855-266-7249 or fill out this contact form . Our professional small business internet marketers are happy to answer any questions you may have about our products or services.
The holiday season, which typically runs from late October through New Year’s, offers a unique opportunity for small businesses to thrive. With the right digital marketing strategy, you can make the most of this festive season, but it takes careful planning and execution to capitalize on the cheer that spreads this time of year. At , we understand the challenges small businesses face, and we’re here to help you maximize your holiday marketing efforts. Here are four essential digital marketing tips to help your small business stand out all season long. Plan Early and Strategically No matter what goods or services you offer, success in vacation marketing begins with careful planning and a strategic approach. Start your preparations well in advance to ensure a smooth vacation. Define clear goals for your marketing campaigns, identify your target audience, and create a content calendar for holiday-themed content, sales, and follow-up tactics. Allocate your budget wisely by focusing resources on your highest performing outreach channels. This can include PPC advertising, local radio ads, mailings, social media or in-store signage. Optimize your website for the holidays Your website is your digital storefront, and it never hurts to dress it up for the holidays. If you work with a web design and management agency, such as , be sure to ask about how to improve your website to attract and convert visitors to customers through new holiday banners or special content. Another great option for customers is to use the blog to highlight holiday-specific products, sales or services that end with clear calls to action. Leveraging Social Media Social media is a powerful tool for engaging your audience during the holiday season. Create a festive atmosphere by sharing Christmas-themed content, photos and videos. If you’re socially savvy, consider running holiday contests or giveaways to increase engagement, and be sure to respond quickly to comments and messages to provide excellent customer service. Consider using paid social media advertising to reach a wider audience. Embrace Email Marketing Email marketing plays a critical role in nurturing leads and keeping customers informed about your holiday offers. Customize your greetings and send exclusive holiday offers to your email subscribers as a token of appreciation. Create a sense of urgency by adding expiration dates for limited-time offers to your emails and making sure your emails are mobile responsive. The holidays are a great opportunity to connect with your audience and increase your bottom line, and with the right strategy, your small business can thrive during this festive time of year. If you need help with your digital marketing efforts or want to explore how we can help you further, contact the friendly team at 1-855-266-7249 or fill out this contact form . We’d love to share more about how it helps small businesses build and improve their online presence. We wish you a prosperous and happy holiday!
Arborists and logging companies, like all businesses today, can greatly benefit from a strong digital marketing strategy. Whether you’re an established tree care business or just starting out, implementing smart arborist marketing strategies can help your business grow, just as you help grow trees. At , we love helping tree care businesses find their digital footing and establish roots in their community through specific online tactics that we’ve proven will nurture businesses young and old. Here are our digital marketing tips to add more rings to your tree care business. Optimizing Your Website for Local SEO Your website is often the first point of contact for potential customers. Make sure it is well optimized for local search engine optimization (SEO). This means using relevant keywords, meta descriptions and alt tags that focus on tree services in your specific area. Include your location prominently on your website and make sure your contact information is easy to find. BONUS: Don’t forget about off-site SEO, like making sure your online directories are accurate. Build a strong social media presence Social media is a valuable tool for arborists. Create profiles on platforms like Facebook, Instagram and LinkedIn to connect with your audience. Share informative and engaging content, including photos of your work, tree care tips and information about your services. Engage your followers by responding to comments and messages
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