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How To Get A Lot Of Plays On Soundcloud – Google will soon start disaggregating app ratings and reviews by country and device type to compete with Apple’s iPad and Watch.
Android users can expect a different take on reviews and ratings from the Play Store in the near future as Google removes app reviews from regions outside of the user’s registered country. It will also reveal numbers for smartphones, tablets, portable devices and Chrome OS to improve feedback for developers.
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Starting in November, Google will begin showing rankings for each user’s registered country, and in early 2022, it will start showing rankings for the devices they use, with separate categories for tablets, Chromebooks, and laptops.
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This change also applies to developers who want to understand the ratings and reviews of their apps in different regions and in different form factors.
This move reflects the reach and diversity of Android devices and users, as well as the relative fragmentation of Android compared to iOS.
“We’ve heard from both Play Store users and developers that ratings and reviews could be more helpful,” said members of the Google Play department.
“This is especially true when rankings from one region unfairly affect another, such as when a bug that only affected one country adversely affects an app’s ranking worldwide; or when positive improvements in tablet performance are overlooked due to the number of phone users. .”
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“From November, this means phone users will see specific ratings for the country or region they’re in. In this way, a user in Japan will see app ratings based on ratings provided by other Japanese users,” explains Google.
“Early next year, we’ll further update the rankings to reflect the type of device users are browsing Play on, whether it’s tablets and PCs, Chrome OS, Wear, or Auto,” Google says. “This will give users a better idea of the experience they can expect from the device they are using. We encourage you to look at your form factor estimates today, especially for tablets where growth is very strong, to see if you should invest in optimizing user experience.”
The change could help Google attract Android app developers to devices like tablets and smartwatches, where Android hasn’t been as successful as it has been on smartphones.
It could also help Google’s new plan to combine Android WearOS with Samsung’s Tizen platform, as well as some of FitBit’s fitness service. According to CounterPoint Research, the unified platform aims to achieve faster performance, longer battery life and help developers better compete with Apple, which had about 30% of the smartwatch market in the first quarter of 2021. WearOS only had 4%, but combined with Tizen, it could have a 15.7% share.
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The Galaxy Watch 4, announced earlier this month, is the first WearOS device powered by Samsung’s Exynos processor and is the most likely competitor to the Apple Watch. It is still awaiting US FDA approval.
Google says that “at least 10 weeks” before any changes are made to the Play Store, it will automatically analyze the changes the app can expect to see. It plans to contact developers when they see a change of more than 0.2 stars on any device type in a key market (ie any app with more than 5% of visitors in the developer store).
To further support developers, Google has added a new device type option to the ratings page in the Play Console. It also added a device type filter for reviews to help developers see how tablet users rate apps. There is an additional filter for Chrome OS devices that has proven popular during the pandemic.
Developers can select the time period they want to display, from the last 28 days to the entire lifetime of the app, and view the summary view on a daily, weekly, or monthly basis (28 days).
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Related Developers get more iOS metrics as Apple improves its Push Notifications console The best iPads you can buy right now Buying an Apple Watch? Here’s how to choose the best model for you. Playing Tony Hawk 2 in 2002 when I was a junior in college was the extent of my gaming involvement until recently. A lot has changed since then. Something became very clear to me when I first met the four wizards at Magnatas Apps & Games in August 2018. They were working on their next game—the Magnata Fantasy Game—and were still winning their first big, the Cartola Premier.
We got together from the start and talked a lot about the mobile market, the challenges of being a tech entrepreneur, and big dreams. They had the passion to make it happen.
At the end of 2018, they smoothly launched their game in the Brazilian market. Later that year, they asked if I could take a look at their game and user acquisition strategy. They experimented with multiple channels but had a small budget to work in an industry that is very crowded and spends a lot of money.
Mobile gaming is all about reducing UAC, increasing game appeal/engagement, implementing the right monetization strategy, and improving user LTV. If you get it right, you’re in business.
I Have A Lot Of Questions, Guys. Maybe You Can Help Me 🙁
I had my experience in mobile user acquisition after launching many apps in those days, but still the gaming segment is a different ball game and I had relatively little knowledge to share.
But I committed to doing my part by running their user acquisition campaign for 6 weeks. Armed with $1,000, I made it the best best way to find out? I do it. Learning as you go.
We decided to focus primarily on the Brazilian market and also experiment a bit in Portugal. Meanwhile, they worked around the clock to improve the game, gathering feedback from users and early adopters.
Setting exceptions: We were going to invest $1,000 in user engagement on both platforms, Android and iOS, for six weeks, using mainly two channels: Facebook and Instagram. So when the new year rolled around, we set up the engines and started doing some experiments, tweaking them as we went along. Six weeks went by very quickly and we were able to significantly improve our performance and attract thousands of new users.
Helping People Get To The Fun
I’ve spent the last few months learning about the mobile gaming industry and its biggest players, and I can tell you that it’s a fascinating segment. The level of competition is as high as it can be at the global level. Furthermore, it is a data-driven business environment where analytics is everywhere and part of every decision-making process.
I had a lot of fun playing with them for those six weeks and learned some amazing new tricks when it comes to messaging and connecting with end users.
I hope that Thiago, Renan, Lucas and Ale will have a chance to show the world how much they love what they do and entertain as many people as possible around the world. They have a big challenge ahead of them, and they will be playing against some of the minds in the world of technology.
Also a special thanks to Enrique Pedro of Lab Cave Android and IOS Mobile Games to name just a couple
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I also got a lot of information from many channels about UA for mobile games, ASO, Facebook advertising best practices and more.
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