- How To Become More Extroverted
- Introvert Vs Extrovert: A Deep Dive Into The Differences I So Syncd
- Introvert Vs. Extrovert Personality: What’s The Difference?
- Introverts Vs. Extroverts: Who Are Better Managers?
How To Become More Extroverted – Is this the stereotypical, i.e. traditional, image of confident networkers with the gift of the gab? Is it an extrovert whose easy collection of business cards turns contacts into instant deals?
Or is it more of a strategic, deep-thinking analyst sitting at home behind a computer than at a networking event? Are you an introvert who uses all the digital tools and platforms to predict and react to what the market wants online?
How To Become More Extroverted
When you look at this list, you may wonder why both introverts and extroverts are not suited for this job.
Introvert Vs Extrovert: A Deep Dive Into The Differences I So Syncd
The high demand for a broad set of skills has left many small businesses unable to compete in the digital marketing arena and effectively utilize the teams that larger companies have.
Because marketing and sales teams don’t have enough understanding of different personality types. That’s why most workplaces don’t realize that both introverts and extroverts offer unique, valuable skills.
“Organizations are not getting the performance they need from their teams. But often, the fault lies not with the team members, our research suggests. Rather, it is due to leaders, even at the highest levels, failing to effectively utilize different work styles and perspectives. Some managers don’t realize how deep the differences between their people are; others don’t know how to manage gaps and tensions, or don’t understand the costs of not doing so.”
In this article, I answer the question of whether extroverts or introverts make better digital marketers, and what they can do to improve their strengths and compensate for their weaknesses.
Study: Acting Like An Extrovert Could Improve Happiness For Introverts
If you’re a digital marketer (especially if you’re self-employed or run a small business), you may be expected to have all or most of the skills listed above.
These skills are often related to a person’s degree of extroversion, with some being more common in introverts and others more common in extroverts. If you identify with more than one, you may be lacking or lacking in several of the skills listed.
And if most people lean more towards the introvert or extrovert side of the spectrum, which personality type is best for a digital marketer?
While you can’t change your level of extroversion, you can learn to excel in the areas you’re strong in and improve or outsource tasks in areas where you’re less inspired.
Introvert Vs. Extrovert Personality: What’s The Difference?
While there are certainly extroverts and introverts who fit these traits, it would be a mistake to assume that they are the norm for people with this personality type.
The real difference between extroverts and introverts comes down to the nervous system and the brain’s response to the neurotransmitter dopamine.
Dopamine is a chemical released in the brain that drives reward-seeking behavior, according to Scott Barry Kaufman, research director of the Imagination Institute. This neurotransmitter makes you seek external rewards, such as earning money, climbing the social ladder, attracting a mate, or being selected for a high-profile project at work.
When dopamine floods the brain, both introverts and extroverts talk more, become more alert to their surroundings, and are motivated to take risks and explore their surroundings. Although both introverts and extroverts have the same amount of dopamine, the difference between introverts and extroverts is that dopamine is more active in the brains of extroverts.
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Introverts, on the other hand, prefer the sensations produced by the neurotransmitter acetylcholine. It’s also related to pleasure, but it’s different from dopamine because it makes you feel good when you turn inward. It enhances your ability to think deeply, to think, and to focus intensely on something for long periods of time.
The difference between extroverts and introverts may come down to brain chemistry, but it turns out to be very general characteristics. Below are some of the most common traits of each personality type.
Although you tend to be more introverted or extroverted, you may think that you are neither or both.
Think of it this way. Personality traits exist on a spectrum. Most people are not just introverts or extroverts, they fall somewhere on the spectrum.
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In fact, Adam Grant at Wharton found that two-thirds of people identify as ambiverts rather than introverts or extroverts.
This is an advantage. Ambiverts are generally flexible and easily adapt to new situations. According to Daniel Pink, they usually “know when to speak up, when to shut down, when to check and when to respond, when to push and when to hold back.”
And when it comes to which personality type is best suited for this type of task, introverts come out on top.
According to Dr. Lori Helgo, the part of the brain responsible for memory, planning, decision making and problem solving is especially active in introverts.
Introverts Vs. Extroverts: Who Are Better Managers?
If you’re an extrovert or ambivert and are in charge of research and planning, play to your strengths. For example, for research, you may want to focus more on interviewing people via phone, video, or social media.
You can also ease yourself in by scheduling short periods of time for tasks like research and planning, and adding stimulating activities like meetings or coffee breaks after these periods.
Marketing without engagement is just giving, it no longer captures the attention of your ideal customers, builds relationships or trust.
However, engagement is one of the most effective tools for attracting, connecting with, and building relationships with potential customers.
Illustrations That Show What It’s Like In An Introvert’s Head
Extroverts are the clear frontrunners here because they enjoy talking to others. In fact, they are energized by interacting with both friends and strangers.
If you’re an extrovert or ambivert, you can further enhance your excellent engagement skills by taking the time to really listen to what your ideal customers are saying and how they’re saying it.
If you are an introvert or ambivert and are responsible for social engagement, focus on your strengths, which are your ability to listen and ask questions that get people talking. Make it clear that your questions cannot be answered with a simple yes or no.
Asking questions is a great way to gain people’s trust and build rapport. It will quickly flag people who interest you. That’s one of the reasons a Harvard study shows that asking a simple question makes us more attractive.
How To Become More Extroverted
Content creation is very important in digital marketing. It establishes your authority, builds trust and focuses on your future.
Their gregarious, confident and charming nature makes extroverts ideal creators of video content, especially live videos. This is a huge advantage as video is growing in popularity on social media.
Video content allows you to connect with your ideal customers and develop strong relationships faster. Video humanizes you and lets people get to know you better.
If you’re an introvert but want to create video content, try pressure-reducing strategies like narrating a slideshow, finding a narrator or spokesperson, getting a co-host, or finding ways to encourage your community to create video. content for you, such as a contest.
Introvert, Extrovert And Ambivert: Pros And Cons
An introvert’s ability to research, plan, and communicate better in writing than in conversation makes them great at creating blog content.
Blog content, while less popular than videos, is a very important part of B2B marketing, especially with decision makers. Written content has a number of important benefits, including:
If you’re an introvert, use your skills to research and listen to discover your ideal customers’ biggest challenges. Then, create blog posts that help solve their problems, establish your authority on your topic, and build trust between you and your prospects.
If you’re an extrovert and want to create more written content, a little planning can boost your productivity. If you need to study, for example, aim to write in a public space or with a friend next to you. Taking short breaks to write is less time-consuming, and chatting with someone before and after you write can give you a boost.
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When writing, imagine you’re having a conversation with a friend and avoid industry jargon or complex sentences.
Teamwork is very important in digital marketing, especially in large companies where you have to work with different people and departments.
Whether you’re a self-employed person or looking to hire larger or more complex projects (graphic designers, copywriters, editors, video editors, etc.)
Extroverts’ open nature and ability to form friendships quickly and easily make group work not only easy, but enjoyable.
Introvert Vs. Extrovert: Better Understand Your Personality!
Teamwork may come naturally to extroverts, but introverts can contribute to groups in meaningful ways. Although they usually work well in small groups, in a larger group they can increase the focus and efficiency of the group because they are often detail-oriented and precise.
If you’re an introvert, you can promote collaboration with your extroverted team members in the following ways:
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